Output / Analysis

In-depth data analysis tools

Give your test results context.

Utilize a variety of tools to help you make sense of your test results. Learn what is the best rollout group for optimal impact, what other basket items are affected, what attributes are driving the outcome, and what is influencing the lift.

Our partners love to build tests with MarketDial

Create tests in minutes

Say goodbye to spreadsheets with automated, machine-learning-powered software.

Optimize profitability

Maximize ROI by decreasing investment risk. Avoid loss and invest in success with the foresight to know which is which.

Unify decision-making

Enhance company-wide communication with shared, universally understood results and data democratization.

IMPACT ANALYZER

Analyze the impact on revenue

Is a fleetwide rollout as fiscally wise as a targeted rollout? Analyze the different rollout options and determine what the impact will be for each.

BASKET ANALYZER

Analyze how other basket items are affected

Is a promotion on milk also affecting egg sales? Evaluate how items purchased together are individually influenced by the tested initiative.

DRIVER ANALYZER

Analyze what is driving the test outcome

Is one demographic purchasing differently than another demographic? Establish which attributes, specifically, are driving the test results.

The testing culture that MarketDial created has helped us make much smarter decisions, both financially and for our customers, and it’s changed the way we do business.

— Joey Hobson, Executive Director of Category Management, Maverik

Output frequency

Stay up-to-date

Is the test integrating new, relevant data? Tests update data automatically — as frequently as daily.

Share manager

Share with ease

Need to share your results with a colleague? Easily share test design and information with others in your organization.

Customization/Lift explorer

Customize how you analyze results

Are you needing to take a deeper dive into what is altering the lift? Explore lift results by type, department, level, and more.

Client Services

Our scientists are your scientists

Put a name to your numbers.

Find what suits both your consumer and your bottom line. Test to understand which products, pricing strategies, and promotions are the right fit for ever-shifting consumer preferences.

Test Design

Intuitive test design

Setting up test parameters has never been easier.

Say goodbye to time-consuming spreadsheets. The MarketDial app automates the test design process to ensure statistical, scientific, accurate results.

ONBOARDING / DATA PROCESSING

Unparalleled onboarding assistance

Slice and dice your data with full client support.

Does your data feel daunting? Let MarketDial unpack it with you. We’ve got a team for that.